Urus
The Future of Super SUV Performance
Redefining the SUV
The Lamborghini Urus represents a revolutionary moment in automotive history as the world's first Super Sport Utility Vehicle. Born from the perfect fusion of Lamborghini's legendary performance DNA with the practicality of an SUV, the Urus delivers uncompromising power through its twin-turbocharged V8 heart. With four distinct variants ranging from the foundational Urus to the electrified SE, each model pushes the boundaries of what's possible in the luxury SUV segment. The ANIMA drive system adapts to any terrain with six driving modes, while the adaptive air suspension ensures both comfort and dynamic handling. This isn't just an SUV with a Lamborghini badge – it's a complete reimagining of what a luxury performance vehicle can be.
- World's first Super Sport Utility Vehicle
- Four distinct variants for every driving preference
- Twin-turbo V8 power with hybrid technology in SE
- ANIMA drive system with six driving modes
Four Ways to Experience Super SUV Performance
From the foundational Urus to the electrified SE, each variant delivers uncompromising performance with its own unique character
Urus
€218,000The original Super SUV that started the revolution
Urus S
€230,000Enhanced performance with refined dynamics
Urus Performante
€260,000Track-focused variant with maximum performance
Urus SE
€280,000Plug-in hybrid with electrified performance
Revolutionary Super SUV Technology
Advanced engineering that combines supercar performance with SUV versatility and everyday usability
Twin-Turbo V8 Power
650-800 HP from advanced twin-turbocharged V8 engine with hybrid assistance in SE variant
ANIMA Drive System
Six driving modes adapt to any terrain: Strada, Sport, Corsa, Neve, Terra, and Sabbia
Adaptive Air Suspension
Active air suspension with roll stabilization provides comfort and dynamic handling
Luxury Interior
Premium materials including leather, Alcantara, and carbon fiber with customizable options
Advanced Technology
Dual touchscreen infotainment system with connected services and smartphone integration
Everyday Versatility
616 liters of cargo space and five-seat configuration for practical daily use
Super SUV Excellence
Numbers that define the world's first and most successful Super SUV
Revolutionary Impact
The Urus revolutionized the luxury SUV segment, proving that performance and practicality could coexist in perfect harmony while establishing new benchmarks for the entire industry.
Market Revolution
- Created the Super SUV category
- Best-selling Lamborghini model
- Doubled brand sales volume
- Inspired competitor responses
Technical Innovation
- Advanced ANIMA drive system
- Adaptive air suspension technology
- Hybrid powertrain integration
- Multi-terrain capability
Design Language
- SUV interpretation of Lamborghini DNA
- Hexagonal design elements
- Y-shaped lighting signature
- Muscular proportions
Lifestyle Impact
- Expanded customer demographics
- Daily usability with performance
- Family-friendly supercars
- Luxury adventure capability
Super SUV Dominance
The Urus has become Lamborghini's most successful model, representing over 60% of total brand sales and establishing the template for luxury performance SUVs.
Technical Specifications
Advanced engineering and cutting-edge technology that defines the world's first Super Sport Utility Vehicle
Choose Your Urus Variant
The original Super SUV that started the revolution
Enhanced performance with refined dynamics
Track-focused variant with maximum performance
Plug-in hybrid with electrified performance
Urus Highlights
The original Super SUV that started the revolution
Super SUV Legacy
Super SUV Gallery
Experience the commanding presence and revolutionary design of the world's first Super Sport Utility Vehicle across all variants
Featured Variants
Urus Performante
Verde Mantis - Track-focused performance SUV
Urus S
Grigio Titans - Enhanced performance and refinement
